Together,

it's not that heart

#groovetogether

Together,

it's not that heart

#groovetogether

Our campaign

Groove For Your Heart is the first-ever heart disease prevention campaign with a social element tailored to women with the highest-potential risk of heart disease in Singapore: menopausal women aged 45 - 65. This campaign aims to encourage women to adopt moderate-intensity exercise as a prevention measure for heart disease.

Groove for Your Heart is the brainchild of 4 students from the Nanyang Technological University 

Groove For Your Heart Launch Video

fun
Easy
Effective

CAMPAIGN THEME: Disco divas

Ladies, it's time to meet your sistas! Let's hear it for

Boogie Bee Har, Movin' Mala, Funky Fatima & Sassy Sabrina!

 Let's turn the clock back and enter the time when it was all about who could boogie the best. That's right Divas, we're heading to the disco era. Get your favourite tunes ready because its time for us to learn all about Heart Disease and get groovin' with some Moderate-Intensity Exercise with all our sistas, because together, it's not that HEART!

FIND OUT MORE ABOUT OUR DIVAS
 

Meet the team

hari kishan

Creative / Strategy

This boy sure can groove on the dance floor.

marcus tan

Creative / Strategy

What a handsome man, ain't that the truth?

Gooi Jia Hui

Biz / Research

The queen of sass and all that good stuff.

Sarah Thong

Research

Put your groove on coz there's no rest when she's here! 

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Copyright © 2019 Groove For Your Heart. All rights reserved.